Not So Common Craft

This is what I love about the web. On one of my many random search safaris through the maze that makes up what we all know as the internet, I came across the site ICT Inspirations. This is in itself an interesting blog (and I've bookmarked it), but what was really great was how the blog revealed to me the brilliance of The Common Craft Show, something I had never heard about before.

The Common Craft Show is made by Lee and Sachi LeFever and consists of small videos explaining complex ideas in a straightforward manner. They refer to themselves as interpreters which seems fairly accurate. Their simply brilliant (or brilliantly simple) style consists of well prepared cutouts, an equally well prepared voice over all put together by manipulating the cutouts physically in front of the camera and some really tight editing. The final product almost seems like a high-tech animated scrapbook and the effect is quite mesmerizing. Have a look at the below clip and see for yourself:

Common Craft's take on Google Docs

The first time I watched one of the clips I was hit by a hard spell of why-didn't-I-think-of-this-ulosis.

This is truly a brilliant example of visual storytelling if I ever saw one.