Genesis of the MacBook Air
OK, this one is probably akin to "Lennon lives,
McCartney is dead" but hey, this is my
blog and I can write what I want. And as it happens
I'm still not quite done with Apple's new portable,
the Macbook Air.
As I wrote in my last post I have a hard time seeing the potential market for this product, but perhaps this is just the way Apple planned it? The ultra-thin enclosure and solid-state drive is new stuff for Apple and maybe, just maybe, they're not 100% confident that everything will run smoothly with this first generation product.
So, to avoid risking extreme expenditeur and an outright scandal, it would make sense to roll out a product that only sold in relatively modest numbers. This would give them a lot of valuable feedback about how this stuff works in the real world.
Perhaps it all started something like this:
As I wrote in my last post I have a hard time seeing the potential market for this product, but perhaps this is just the way Apple planned it? The ultra-thin enclosure and solid-state drive is new stuff for Apple and maybe, just maybe, they're not 100% confident that everything will run smoothly with this first generation product.
So, to avoid risking extreme expenditeur and an outright scandal, it would make sense to roll out a product that only sold in relatively modest numbers. This would give them a lot of valuable feedback about how this stuff works in the real world.
Perhaps it all started something like this:
