Underdog attack!
OK, first a small confession. I'm something of a
Mac-head and yes I do love a lot of their
products. Apple have always used the fact that
they're "different" for what it's worth. As
"standard" Windows-PC's, at least traditionally,
have been about as exciting as.. ...as cricket
(sorry cricket-fans) this makes a lot of sense.
Apple's current campaign "I'm a mac" continues the
trend and I believe this is a strategy that makes a
lot of sense for a smaller company. People
instinctively root for the underdog and there is
something to be said about having a product that
differs from the masses as well.
So why doesn't Microsoft do the same thing with their Zune-player? Now, I haven't seen one of these yet, but reckon they must be OK. Having Microsoft's deep-pockets, media-interest and advertisement-budgets could well help it to become something of a hit. It's not an iPod and for some people it seems that's the most important specification any MP3-player could have...
So why doesn't Microsoft do the same thing with their Zune-player? Now, I haven't seen one of these yet, but reckon they must be OK. Having Microsoft's deep-pockets, media-interest and advertisement-budgets could well help it to become something of a hit. It's not an iPod and for some people it seems that's the most important specification any MP3-player could have...