Visual Storytelling - T. Benjamin Larsen's Blog

Genesis of the MacBook Air

OK, this one is probably akin to "Lennon lives, McCartney is dead" but hey, this is my blog and I can write what I want. And as it happens I'm still not quite done with Apple's new portable, the Macbook Air.

As I wrote in my last post I have a hard time seeing the potential market for this product, but perhaps this is just the way Apple planned it? The ultra-thin enclosure and solid-state drive is new stuff for Apple and maybe, just maybe, they're not 100% confident that everything will run smoothly with this first generation product.

So, to avoid risking extreme expenditeur and an outright scandal, it would make sense to roll out a product that only sold in relatively modest numbers. This would give them a lot of valuable feedback about how this stuff works in the real world.

Perhaps it all started something like this:


Backing the winning horse...

Following the US primary elections on the news is at the moment surprisingly entertaining. Polls seem to be based on coin-tosses and any predictions might as well be created by a random-prediction-generator(tm). Still, this doesn't stop the "experts" from weighing in with their opinion about the prospects of the different candidates. Upon closer inspection there seems to be a fairly clear-cut pattern to their analyses and it looks something like this: