Not So Common Craft
This
is what I love about the web. On one of my
many random search safaris through the maze
that makes up what we all know as the
internet, I came across the site
ICT Inspirations. This is in itself an
interesting blog (and I've bookmarked it), but
what was really great was how the blog revealed
to me the brilliance of The Common
Craft Show, something I had never heard
about before.
The Common Craft Show is made by Lee and Sachi LeFever and consists of small videos explaining complex ideas in a straightforward manner. They refer to themselves as interpreters which seems fairly accurate. Their simply brilliant (or brilliantly simple) style consists of well prepared cutouts, an equally well prepared voice over all put together by manipulating the cutouts physically in front of the camera and some really tight editing. The final product almost seems like a high-tech animated scrapbook and the effect is quite mesmerizing. Have a look at the below clip and see for yourself:
Common Craft's take on Google Docs
The first time I watched one of the clips I was hit by a hard spell of why-didn't-I-think-of-this-ulosis.
This is truly a brilliant example of visual storytelling if I ever saw one.