Technology Schmecologny
-Tools in the hands of tools
I love technology. Not all technology of course, but great looking, seamlessly working gizmos and cleverly designed software are things that bring a smile to my face. As much as I love technology I am also depressed at some people's blind belief in the tools of the digital age. Technological advances and lower prices have put professional tools in the hands of anyone willing to part with the cash. In the 80's desktop publishing, advanced computer-typefaces and photocopiers drove a lot of smaller advertising agencies out of business. A lot of executives figured 'we can do it ourselves and save money!' No one would claim to be a carpenter simply because they bought a hammer and some nails. Yet this was essentially the logic governing their decision.
Picasso’s La Guernica
Today I doubt you'll find any serious company that make their own advertising material. (Short of them having a professional marketing department). As people got used to seeing material with fancy font-work it became apparent that smooth fonts and clipart alone does not make professional looking documents. While most people wouldn't know how to design a print-ad, most people do know a bad one when they see one. Over time, talent prevails. After all, most people reading this could probably afford to buy material better than that used to paint the Guernica. Most would probably not come close in their artistic efforts though. Even if they did have the time (and space!) on their hands.
If you need an illustration would you rather buy it from an accountant who just bought the latest version of Photoshop or from a proven artist using Microsoft Paint?
From YouTube/EclecticAsylumArt
As you can see from the above example great artists can make great artwork even with limited tools. The combination of great tools and great artists is the stuff dreams are made of. If you can only have one of these you should choose the artist - every time.
Democratization of media, part deux
After finishing the "Uncle George and I"-piece I came across this somewhat related blog-post over at Agile Filmmaking. It's a speech by J. J. Abrams of Lost, Alias and Mission: Impossible III fame and it touches so many of the topics I've blogged about so far that I would be crazy not to present it here.
Mr. Abrams is something of a Hollywood wunderkind and I find it incredibly generous of him to share his thoughts with the world for free.
The message
The majority of the speech, or at least the most interesting part in my mind, is about how his grandfather helped him get the tools necessary to fulfill his creative ambitions. He goes on and points to the fact that today pro-tools are readily available for just about anyone. "Go make your movie, there's nothing stopping you!" he says. A statement that might seem oversimplified but for the most part it rings true as long as you are willing to put some effort into it.*One of several highly
interesting speeches to be found at TED
The delivery
I've never seen a public appearance by Abrams. I knew about him from his film- and television-work but knew little about what to expect. Being a truly talented visual storyteller I expected him to make a presentation with a lot of visual flare. He didn't. For the most part he simply presented his message by sharing personal experiences with the audience. He used a few physical props but only used the gigantic screen behind him for a few film-clips. When running the clips he simply stepped back and let them work their charms without interuptions.I found this very interesting and highly effective. The visuals and his oral presentation never had to compete for the audience's attention. Now this is certainly not the only way to do a presentation and on the surface it might even sound boring. If you watch the clip you'll find that it is anything but though. Abrams heartfelt enthusiasm carries through even on a small flash-clip on my computer-screen.
None of this is exactly rocket-science as any communication-expert worth his money will tell you that enthusiasm is contagious. It does show though that with the right delivery you don't need fancy visuals. This might seem an odd statement to make on a blog about visual storytelling but the visuals should always be there to strengthen the core-message not because they look "cool".
*As long as you're not struck with poverty.
