Drew Struzan
Childhood Hero
While I briefly mentioned Drew Struzan in another post he definitely deserves a post of his own. He is, according to George Lucas, "The only artist worth collecting since World War II". While I think this is erhaps taking it too far, he has been one of my heroes since my childhood. Not that I was aware of it at the time, but I used to marvel at those fantastic movie-posters wondering what kind of magic was used to make them. A film with a poster like that had to be worth seeing!
Incredible But True!
Only several years later did I find out about the man behind the art. No magic-tricks, just an amazing talent in the visual arts. That his parents actually named him Drew is one of those coincidents that it is hard to believe. But it is nevertheless true.
The Hero Of A Thousand Faces
Better Than The Movie?
Being
one of the most recognizable poster-artists in
the world he is probably best known for his work
on Indiana Jones and Star Wars. Even if people
don't know about the man, they're likely to
recognize the style. In addition to the almost
super human technical talent, he also seems to
recognize the storytelling aspect needed of a
Movie Poster: Teasing the audience to see the
film. I dare say Drew's work is often the best
thing about a movie!
Personally I just find it gratifying to see someone build their success on an indisputable talent. Mr. Struzan makes the posters with a variety of natural medias and techniques, without the aid of Photoshop or other digital tools. Come to think of it, that sounds a little bit like magic after all...
Setting the mood
How your story might start sooner than you think
May the 22nd Indiana Jones and the Kingdom Of The Crystal Skull opens in theaters worldwide. Probably the most eagerly awaited film of the year thanks to the huge following of the franchise and the time passed since the last one was released. I am part of the fold and have huge expectations for the next Indy-installment. I have a fairly clear idea about what I am going to get. Any fear of Lucas and Spielberg messing with the formula has been removed by the marketing material. As soon as the first teaser-poster was released I was convinced this film will deliver. "The Man With the Hat" is really back.
The poster was, of course, created by one of my heroes, Drew Struzan. He has become the semi-official Indy-illustrator and his work immediately puts you in the right frame of mind: This is Indiana Jones done the way it has always been done. This is Indiana Jones done right!
Only 3 more weeks left to wait!
A Lesson To Be Learned
I am not suggesting that you hire Mr. Struzan for all your projects (but if you have the means, feel free). It is however important to acknowledge that the presentation of your "story" starts earlier than you might think. If your "story" is a PowerPoint Presentation then what do you put up on the screen before you start the show? A blank slide? A Windows desktop? The latter will hardly put anyone in a mindset ready to be inspired. Is your story a DVD you've made or a book? Then what does the cover look like? Does it look good? Or more importantly, does it look right? If you've written your doctorate thesis on the use of nano-technology in cancer-treatment please tell me you didn't use the dreadful comic sans-font!
Of course the quality of your work might
win your audience over, but why make it more
challenging to begin with? Always think about your
audience's first impression of your work. As the
saying goes: "You only get one chance to make a
good first impression". I'll leave you with this
YouTube Classic. Robert
Ryang made an "alternative" trailer for
Stanley Kubrick's "The Shining".
