Visual Storytelling - T. Benjamin Larsen's Blog

The making of a presentation (part 5)

This is part 5 of «the making of 'Cultivating Creativity'», a presentation I entered in SlideShare.com’s «World’s Best Presentation Contest».

Challenging words

One of the challenges of making a slide-presentation that has to work on its own, is to find the right balance between text and imagery.

The complete slide-deck in all its «glory»

As I've mentioned on several occasions, I believe slide-presentations should be predominantly visual and compliment the information given orally. When making this presentation however, speech was not an option. Needless to say, text would have to do some of the job. This was probably the hardest part for me. If I were to give the presentation live I would have lots to say. I would talk about how inspiration might elude you when you desperately need it. How that great idea might appear just as you were about to fall asleep. I would also augment the key-slides with additional information e.g. Read: Novels, newspapers, magazines, blogs, cereal packages - anything.

Now, I could just have delivered all this information in text-form, but it would dull down the presentation. I figured the best way to solve it was to make the viewers fill in most of the blanks themselves. I'd only use a few key-sentences highlighting the message of how it is impossible to force creativity. I repeated the key sentence 'you cannot force creativity' to make sure it registered with the viewer. I am still not 100% sure I pulled off the balance between simplicity and information but hopefully I wasn't too far off.

Finishing touches

And that was it. I read through the whole thing a couple of times, made some small changes to the font-sizes etc. but as there was no way to make advanced transitions and the timing was up to the viewer, there was little else I could do. As presentations go I think it works out reasonably well. It does not overload the viewer with information and [hopefully] the key-message should be easily grasped. I am also quite pleased with the fact that I manage to keep it as short as I did. As this is the final part of this informal 'making of' I would just like to say that I hope you found some part of it interesting. If nothing else it should serve as a glimpse into one person’s creative process.

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The making of a presentation (part 4)

This is part 4 of «the making of 'Cultivating Creativity'», a presentation I entered in SlideShare.com’s «World’s Best Presentation Contest».

Graphical refinements

As I had already went through several version of the presentation in my mind things were starting to click. A short doodling session gave birth to a whimsical looking character I decided to use instead of the generic 'loose appendixes' one.

Some of the different stages on the way to a finished slide

Quick drafts of the different slides came about within minutes and could begin to consider the finer points. One of these finer points was to refine the earlier idea of somehow separating the two main-segments. I decided to make the 'feed'-slides with a strong line and strong colours as they referred to the more active side of my inspiration-recipe. In contrast, the 'rest'-slides should have a calmer, softer more organic look. Water colours seemed to fit the bill and even the fonts were either painted or traced by hand to make them more humane in appearance.

Know your audience is another mantra that it is wise to adhere to. Unfortunately I had no way of finding the key-demographics among slideshare-users. I did however know a little about the judges of the competition. I even recalled reading Guy Kawasaki praising the 'art of sucking up'. I decided to give it a shot. As all the judges are also authors, I decided to include imagery of these in the 'Read'-slide. The judges should recognize their own work, but it should not distract from the presentation as a whole. Certainly too good an opportunity to be missed. As I finished my illustrations I scanned them into my Mac and combined them with the text in Photoshop where I also performed some additional touch-up. The hard (but fun) part was over...

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The making of a presentation (part 2)

This is part 2 of «the making of 'Cultivating Creativity'», a presentation I entered in SlideShare.com’s «World’s Best Presentation Contest».

Finding a form

OK, so now I had a plan for my presentation. Not only that, but I already had a fairly clear idea about the look of the piece. As this would be designed exclusively for the Slideshare-contest it had to work without sound an the text would have to be legible even in a small embedded flash-player. The idea was to use huge type in a one-word-per-slide layout emphasizing the do's and do's. I planned to display each word followed by a similar slide where an illustration was composited on top of the former slide.


As the two big-word parts of the presentation were to deal with different tasks I figured I'd better find some clever means to separate them visually as well. For the "feed your brain"-part I decided to go for an 'active' colour like green, while I reserved a nice pale blue for the more passive "rest your brain"-segment. I immediately fired up Photoshop and after experimenting I decided on the font Hattenschweiler.

To make the text a little less boring I gave them a slight gradient. I still wasn't 100% satisfied with the look, but finished the first iteration of these slides to see how it played. Oh, what a snooze-fest. While there was nothing wrong per se with the slides I found it impossible to concentrate while watching through them. If I couldn't entertain myself, how could I expect to keep the anyone else's attention!? Back to the drawing board then...

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The making of a presentation (part 1)

This is part 1 of «the making of 'Cultivating Creativity'», a presentation I entered in SlideShare.com’s «World’s Best Presentation Contest».

Finding creativity

For those of you who have yet to see the ‘Cultivating Creativity’ presentation, just scroll down to my last post. As a huge part of my blog-posts have been about Slideware Presentations I figured I had to participate. And if I was to participate, I wanted to do it right, meaning: adhering to my own ideas and philosophies about what makes a great presentation. As an oral presentation wouldn’t be possible I would have to use more text than I would normally do, but it had to be strong visually. First thing’s first though and the first challenge was to decide upon a topic for the presentation.

The very first physical piece of the presentation-puzzle

Some of the topics I considered were myself, Norway (my country), Visual Storytelling (surprise) and anything else that popped into my mind. In the end though I decided to go for a shallow but entertaining meta-presentation. (A presentation about itself.)

So with this in mind I began doodling and brainstorming on paper. While doing so however I felt that the topic was perhaps too shallow. While I felt fairly comfortable that I could make a presentation interesting to watch, it might be a hard sell to actually get anyone to watch it in the first place. Yet, I didn’t have any better idea, so I pushed on. When it suddenly hit me: My search for creativity was the answer. How often hadn’t I found myself in search for the creative spark? How often hadn’t I experienced the creative part of my brain firing on all cylinders when laying in bed waiting for Mr. Sandman to arrive? And even better: I knew how to treat my brain to spark the creative process in the first place!

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JFK vs PP III

Good Things Come In Threes

Despite the fact that part 2 of my JFK vs. PowerPoint project was something of a flop compared to the original I've decided to finish the trilogy. (New readers should probably look through part 1 and part 2 before the read on). This time I have not limited myself to the use of Slide Ware (PowerPoint/Keynote). I've made a dynamic presentation based on the same audio-clip as I've used in the previous examples.

Seductive Visuals

Hopefully you'll find that this version commands attention and is actually quite interesting to watch. And I really hope it serves to demonstrate a point. That point being that despite this latest iteration probably being the most visually pleasing, it is no more effective in presenting the message than the original 'boring PowerPoint'.

While the two version differs a lot in quality and dynamics they have at least one problem in common: When you force the audience to read they cannot give their full attention to the spoken word. This means that no matter how beautiful the text is displayed on your PowerPoint-slides they will harm your presentation if delivered at the same time as you speak. If you look at the second example however you'll find that the imagery is designed to augment the speech. The images should work either to make the message clearer or to strengthen your audience's emotional connection to the material.

The first rule towards better PowerPoint presentations is in my mind so simple it's almost ridiculous. Text = Bad. Imagery = Good.

As always there is also a higher quality QT version available.

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The Empire Strikes Back

-Seduced By The Dark Side Of The Force

In hindsight I’ve become increasingly aware of some shortcomings in my last post about technical presentations:

Returning to the master slide after each and every detail seems redundant in my presentation example. The Star Destroyer Blueprint is easily recognizable even in its miniature form and the viewers should have few problems recognizing the different parts based on the highlighting of the miniature model.

Return of The Jedi

Keep in mind that more complex blueprints could demand going into more detail. If this is the case the technique is an easy way to assure your audience is focusing where you want them to. When you’ve performed the return-to-master-trick a few times the audience should have familiarized themselves enough with the layout so that you can skip this interim step.

If nothing else I hope my slip-up has served as a reminder to the fact that no two presentations should be treated the same. Every case must be true to itself and follow its own dynamics.

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PowerPoint Jedi

-Improving Technical Presentations

Strong visuals, less text, no bullet points and a clear story-like structure are some of the steps on the journey to become a PowerPoint Jedi. I recently watched a Q&A session with Garr Reynolds where he was asked how best to give a technical presentation. His answer was something like "Give the audience a copy of the printout". (Due to the low image resolution of PP-slides). I agree that this is a good idea but don't think it should be the final word.

Heart of Darkness

It is not uncommon that a detailed technical printout is at the heart of the presentation. Normally this would mean an audience familiar with most of the technical terms. If you're giving a presentation of this nature it still needs to be as effective as possible. It is important that you lead the audience so that you all focus on the same details at the same time. This is where the Rebel Alliance can help!

Attacking the Death Star

When attacking the Death Star, rebel leaders had to communicate the technical details to a crowd of pilots. They could have just handed out printouts of the thing and given a standard PowerPoint presentation. Luckily they didn't. If they did, the emperor would already have won. Instead they split the information into smaller chunks, focusing on one piece of the puzzle at the time. I suggest you do the same.

Death[star] By PowerPoint

Use the Force

By all means, let the audience have a printout of the technical information and begin the presentation-segment with the same image. Then you can start focusing on the details. I reckon you don't have an R2-unit to help you, but you might should have some sort of image-processing program and a high-resolution scan of the information you want to share. Create separate images from parts of the high-resolution image, detailing different parts. It is easier to show and tell, than just tell, so I've tried to give an example below.

A quick and dirty Keynote example

I've borrowed the blueprints from The Essential Guide to Vehicles and Vessels (Star Wars) and Ansel Hsiao (did I get that right?) kindly granted me the right to use one of his 3D-renderings. Check out more of his work at FractalSponge.

Update: When exporting to flash a lot of the transitions etc. was lost on the way. I have therefore included a Quicktime-version where everything should look as planned. Macusers can also download the original Keynote-file, if they're interested(?)


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Presenting Presentation

Repeating myself

This post is a straight follow up to my last one. After writing Setting the Mood the subject has lingered with me. Looking through my bookshelf I couldn't help but being struck by the difference in presentation from one book to another. I was particularly taken by the difference between Cliff Atkinson's Beyond Bullet Points and Garr Reynolds' Presentation Zen.

Both books tackle PowerPoint/slideware Presentations and set forth to make the reader a better, more efficient presenter. I've praised Presentation Zen earlier, so I won't go any further than saying buy it this time. As for Beyond Bullet Points it really is rather good, giving a clear and concise recipe of how to make your presentations more accessible to the audience. (And as you've probably guessed, how to get rid of those dreadful bullet points). Perhaps a tad on the technical side at times and limited to one particular method it is still more than worthy of purchase. I am sure it would be very helpful to a lot of people who want to improve their presentation skills, but don't know how.

Judging two books by their covers


Where the book really fails however is in its presentation. This is bad for any book but could be disastrous for a book about presentations. How many people have seen that cover and decided that whoever's behind it clearly don't know anything about presentations. The book has done very well, despite this shortcoming though. (Mostly due to strong word-of-mouth I believe).

Imagine coming into the bookstore looking for a book on presentations. Just look at those two covers, which book would you choose? I don't think they even compete in the same division...


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Setting the mood

How your story might start sooner than you think

May the 22nd Indiana Jones and the Kingdom Of The Crystal Skull opens in theaters worldwide. Probably the most eagerly awaited film of the year thanks to the huge following of the franchise and the time passed since the last one was released. I am part of the fold and have huge expectations for the next Indy-installment. I have a fairly clear idea about what I am going to get. Any fear of Lucas and Spielberg messing with the formula has been removed by the marketing material. As soon as the first teaser-poster was released I was convinced this film will deliver. "The Man With the Hat" is really back.

The poster was, of course, created by one of my heroes, Drew Struzan. He has become the semi-official Indy-illustrator and his work immediately puts you in the right frame of mind: This is Indiana Jones done the way it has always been done. This is Indiana Jones done right!

Only 3 more weeks left to wait!

A Lesson To Be Learned

I am not suggesting that you hire Mr. Struzan for all your projects (but if you have the means, feel free). It is however important to acknowledge that the presentation of your "story" starts earlier than you might think. If your "story" is a PowerPoint Presentation then what do you put up on the screen before you start the show? A blank slide? A Windows desktop? The latter will hardly put anyone in a mindset ready to be inspired. Is your story a DVD you've made or a book? Then what does the cover look like? Does it look good? Or more importantly, does it look right? If you've written your doctorate thesis on the use of nano-technology in cancer-treatment please tell me you didn't use the dreadful comic sans-font!

Of course the quality of your work might win your audience over, but why make it more challenging to begin with? Always think about your audience's first impression of your work. As the saying goes: "You only get one chance to make a good first impression". I'll leave you with this YouTube Classic. Robert Ryang made an "alternative" trailer for Stanley Kubrick's "The Shining". Try to imagine the audience choosing to see the film based on that trailer. The definition of setting the wrong mood.

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JFK vs PP II

Time for a sequel

Some of you might remember my post Killer Looks where I sought to illustrate how bad visuals, or more specifically bad Power Point, can destroy even the greatest of speeches. My example seemed to work quite well and I received a fair amount of positive feedback. As the post was also one of the most popular posts I've made, a sequel was inevitable. The thing that irked me about the original was that while it demonstrated the point I was trying to make it was also rather contrived. The Power Point Presentation was designed to be bad and while I've experienced similar examples in real life it did tickle the "do-better"-itch.

The original "Boring Powerpoint" clip

The where- and whats

What if I tried to make a proper presentation to go with the same speech? Would it still detract from JFK's dynamic delivery? To make the experiment more comparable to presentations in the wild I decided not to pull out the big motion-graphics guns. Everything was created in Apple's Keynote which is part of the excellent iWork. The free images were downloaded from FreeFoto.com and npg.gov.

The Result

I find it hard to distance myself from my own work and the legendary status of President Kennedy's Inaugural Speech makes it even harder. I am confident that it works okay but Kennedy's charisma is so strong it will always be dificult to improve upon. I'll leave it up to you to decide whether this presentation detracts or ads to the speech...

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"Presentation Zen"

Buy this book!

Really it's as simple as that. If you ever do slideshow presentations (Powerpoint, Keynote etc.) this book will help you communicate your message in the most effective manner. It doesn't matter if you're a pro or amateur this is the book that will help you fulfill your potential as a presenter.

presentationzen

The look of required reading

Now personally I never have to do presentations. I am however quite interested in them as I am nearly in all visual forms of communication. Unfortunately I am occasionally subjected to presentations and find that they differ from the rare good to the all-too-common terrible. A few are even help-get-me-out-of-here-my-brain-is-melting horrible but I've yet to witness (live) a single presentation that deserves the great-stamp. OK, I'm probably quite stingy when it comes to my great-stamps, but needless to say the Powerpoint-presentation-genre is in dire need of improvement.

Based on Garr Reynolds blog of the same name, Presentation Zen is a pleasant read, nay a pleasant experience from start to finish. The layout is top notch (as it has to be) and the text is of the personal yet effective variation. This is not a book on technology though. You won't find explanations about the hidden "make it great" menus in Powerpoint or the like. What you will find is a thoroughly explained philosophy about the DNA of presentation greatness.

If you run a business where a lot of the communication is carried out through powerpoint you should buy a copy for each and everyone of your employees. I wouldn't be surprised if this modest investment would actually improve your productivity.

So, this is it. After all the false prophets among books on presentations this is the Jesus-book. It will save us all, make you a better person and make the world a better place for all of us. (OK, maybe not, but it will make you a better presenter and give the audience a better experience).

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Killer looks

kennedy

One of the ideas I was experimenting with in my recent superman-film was the attempt of making the visuals entertaining enough to overcome the world's least passionate voice-over. Based on the feedback I received it seems I had a certain degree of success. I'm sure you'll also agree that well delivered speeches can work brilliantly on their own. I therefore started to ponder the thought: "can a brilliant speech be ruined by poor visuals?"

Powerpoint-presentations are today's most used form of oral-visual presentations. It is also the most loathed one. The last few years have spurred a lot of articles about how Powerpoint is often used in a way that actually lessens the impact of a message, so the answer to my question should be fairly obvious. But how far can you push it? I chose a few seconds from President Kennedy's inaugural address as this is one of the most inspirational speeches made in the last century. Below you can see how it comes across when I've "complimented" the speech with slides from a standard Powerpoint-template.

Edit: I've replaced the original quicktime-file with the YouTube clip

To me the effect is almost unbelievable. I find the 40 seconds or so to be mind shattering dull. Now here's the trick: Try playing the clip again, but with your eyes closed. It's better isn't it? So, if poor visuals can lessen the power of JFK in his prime, then just think what they could do to your average presenter. Does this mean you should just skip the visuals the next time you're making a presentation. Not necessarily. The right visuals can improve the audience's experience and their emotional connection with the material. However, if you're not willing to invest the time and resources to get the visuals right, you're probably better off leaving Powerpoint at home...
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